
Featured Podcasts
Meaningful dialogue is the foundation of growth. Johnny has been honored to participate in thought provoking dialogue while revealing personal tragedy that encourages vulnerability and transparency. Unexpected conclusions and takeaways make the listen time well spent.

Reframing Mindset During Difficult Times
Beyond The Rut Podcast
When things get tough, our mindset is a powerful tool that can help us find solutions. Retired CEO Johnny Sirpilla shares how you can reframe your mindset during difficult times in your life and at work.
He suggests that instead of thinking “I have to,” we reframe it to “I get to.” For example, “I get to go to the gym” or “I get to do this challenging project at work.” This small shift in perspective can make a big difference in how we approach difficult tasks.
When we think “I have to,” it puts us in a negative frame of mind and makes us feel like we’re being forced to do something. On the other hand, “I get to” implies that we’re choosing to do something, even if it’s challenging. This positive framing can help us approach difficult tasks with a sense of enthusiasm and possibility.
So next time you’re faced with a difficult task, try reframing your mindset from “I have to” to “I get to.” This small shift can make a big difference in how you approach the task at hand.
Life Is Hard, But I'll Be OK
Love Your Story Podcast
Welcome to the LYS Podcast. Today’s story is of Johnny Sirpilla, his wife Susan, their struggle with infertility, the death of their triplets, and the power of hope, coming through pain, and learning to live with gratitude.
Johnny Sirpilla, founder of Encourage, LLC, and author of Life is Hard, But I’ll Be OK, he is a professional speaker to businesses, communities and universities, about managing thoughts, leading yourself to productive choices and framing each challenge in your life as an opportunity for self-reflection and growth.

Successful business leader, entrepreneur, public speaker, teacher, author, board member for several non-profit and for profit companies and, most importantly, Dad… all of these titles describe Johnny Sirpilla but none of them come close to describing his life’s journey. The more you hear about events in the life of Johnny Sirpilla, the more understated the title of his book seems to the average person. “Life is Hard But I’ll Be OK” tells a life story that seems too traumatic to be true, yet true it is. Even more amazingly, the journey leads to hope and gratitude!
In this episode, Jim Piper has an in depth conversation with Johnny Sirpilla, founder of Encourage LLC, about some of the highs and lows in his family life as well as discussing Johnny’s belief in a positive, supportive leadership culture. They also talk about faith in the workplace, fathers emotions and refocusing your thinking to find positive meaning. You don’t want to miss a minute of this show!
Ripple Effects, with Johnny Sirpilla
Uncorking A Story Podcast
As Founder and CEO of Encourage LLC, Johnny Sirpilla specializes in leadership development. Every year he addresses organizations with his message of the importance of managing and reframing thoughts, modeling healthy thinking, and searching for positive meaning. Developing meaningful professional and personal relationships that genuinely reflect the personal brand of the individual and organization create synergies that drive growth for all stakeholders.
I didn’t know it going into my interview with Johnny, but he and I have a lot in common. We are both Italian (well, I’m only half, but that’s the half I identify with), we both have written books, and we both have fathered triplets. He and his wife, however, lost Nicholas, Mary, and Peter not long after they were born. More tragedies would follow Johnny and his wife as they attempted to start their family and you might assume that so much loss would lead to a dark place and maybe even the dissolution of their marriage, but the opposite was true.
Yes, Johnny and his wife grieved hard together, but they were also able to reframe their experiences into something positive. The loss of their babies led to a ripple effect of positivity in the lives they have touched. Johnny decided to document his experiences and beliefs in a memoir entitled, Life is Hard but I’ll Be OK: The Power of Hope Emerging through Pain and Learning to Live with Gratitude and joined me on Uncorking a Story to talk about it. During our conversation we touch on:
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How he and his wife dealt with so much loss and the importance of grieving together.
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How he was able to hang onto his faith and not hate God in the face of so much tragedy.
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How he and his family celebrate and honor Nicholas, Mary, and Peter every year.
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How an empty nest can lead to a rediscovery of one’s relationship with their partner.

How to Encourage Others in the Work Place
The Brett Snodgrass Podcast
Have you ever left work feeling down and defeated? Like your boss couldn't just give you a break? Most of the time bosses don't think about what's going on in your home life, your personal life, or really any type of life outside of work. Johnny Sirpilla and I dive into how we can encourage others better in the workplace and what that looks like! Join us as we dive into how to serve others and what our happiness truly depends on.


How to be Ok When Life Is Hard
The Man Alive Podcast
As you grew up, you may have been told that parts of you were wrong, or less than. You could have absorbed these beliefs, even though they were not true.
What if the parts you’ve seen as weaknesses are actually strengths?
This shift in perspective could radically change your life!
Today’s Man Alive guest, Johnny Sirpilla, has done a beautiful job of this with his painful life experiences. He has also used his struggles to reframe his sensitivity as strength.
Johnny wrote about his personal tragedies in his new book: Life Is Hard but I’ll Be OK: The Power of Hope, Emerging through Pain and Learning to Live with Gratitude. Johnny is an entrepreneur (a legend in the RV Industry), a passionate leader, and a committed family man. His life’s tragedies led him to repurpose himself in his early 50’s to focus on driving meaningful change in the workplace and become the founder of Encourage, LLC, a self-funded small family office with four divisions; Encourage Healthy Living, Encourage Leadership, Encourage Investment and Encourage Adoption.
In our deep and rich conversation we discussed…
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Why it’s important for men to feel their emotions
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How to reframe thoughts in empowering ways
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Finding strength in what seemed like weakness
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Becoming more aware of the impact others have on us
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Johnny’s personal story of living through pain and creating beauty
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Johnny reminds us that emotions and a sense of being out of control are not actually signs of weakness, but instead opportunities for you to validate your strength… including vulnerability.
Infant Death... Times Three: One father's story of the minutes he shared
It's All About the Story: Weekly Grief Stories That Connect Us
Infant Death… Times Three
One father’s story of the minutes he shared
John and his wife, Susan, were expecting triplets. The prospect of raising three children simultaneously was part of their everyday conversation and future dreams.
Then complications led to the death of all three infants.
John and Susan chose to honour the few minutes they had with each child. In this interview, John inspires us to look at each brief moment as a valued gift to be viewed with gratitude.
John Sirpilla is a best-selling author who offers his listeners some important principles on how to live with loss. His words are sure to encourage and equip you on your own personal journey of grief.


Life is Hard, But I’ll Be Ok - Johnny Sirpilla on Reframing Your Life and Finding Growth Through Traumatic Experiences
Fearless Fathers Podcast
Johnny Sirpilla, the founder of Encourage, LLC., is an entrepreneur, passionate leader, a committed family man, and the author of "Life Is Hard but I’ll Be OK: The Power of Hope, Emerging through Pain and Learning to Live with Gratitude".
Johnny has been married to his college sweetheart, Susan, for over 30 years and has three grown children, Beau, Bella, and Stone ... one of which is adopted but he can’t remember which one.
Today, Johnny sits down with Dave O to go over his new book, his new venture Encourage 33,
How being at the top of your game is the perfect time to reshape yourself, There isn't work-life balance, just life and soooooo much more!
Life is Hard. Learn to Thrive
Manage 2 Win Podcast
Johnny Sirpilla, founder of Encourage, LLC., has been incredibly successful in business. One of his milestones was serving as Chief Business Development Officer and past President of Camping World and Good Sam.
Yet, he’s also known hardship in life. Balancing success and turmoil can break many leaders, but Johnny pushed through. Today, Johnny leads Encourage LLC, and is the author of, Life Is Hard but I’ll Be OK: The Power of Hope, Emerging through Pain and Learning to Live with Gratitude.
This podcast discusses passion, purpose, and how to live by the Golden Rule. Johnny proves character trumps cash, but also good character and tenacity leads to success – whatever you define “success” to be. Join this discussion to gain insights into how to: - Reshape your thoughts through difficult times; - Use your business as an opportunity to be awesome in life; - Be open to reframing your thoughts for good; and - Ways to run your business with a family mindset. Johnny’s been there, done that. Don’t miss his advice on what’s he’s learned so far on life’s journey.


Life is Hard, But You'll Be Ok
The Nicholas Gregoriades Show
Renowned entrepreneur Johnny Sirpilla explains the inspiration behind his best-selling book, Life is Hard but I'll Be OK, including how he and his wife overcame the loss three of their children.
Born into a wonderful family, Johnny considers himself blessed to have had an excellent start in life. But nothing could have prepared him for the greatest loss of his life – the death of his first three children on the day they were born.
Life can be tragic and present you with unimaginable scenarios, but you have the power to move past them. Pain is inevitable, but if we make it purposeful and learn from it, it can help not only ourselves but also the people in our lives.
Johnny believes the key to his extraordinary business and life success is that he finds purpose in what he does. Work can be fun if we realize its purpose and how that purpose impacts things that are beyond ourselves. Johnny believes that our work and personal lives are intrinsically linked and that who we are at work is merely a reflection of who we really are as an individual.
Johnny also details his unique approach to leadership and the handling conflicts in the workplace, which is based on facing reality, honesty, and respect.
Dealing With Life And Finding Perspective
The Braintrust "Driving Change" Podcast
Johnny Sirpilla is an entrepreneur, author, and speaker. He speaks professionally to businesses, communities, and universities on the importance of managing thoughts, internal honest reflection to develop meaningful professional and personal relationships and re-framing each challenge in your life as an opportunity for self-development and growth.
Johnny highlights the opportunity embedded inside of grief and the power of reframing your perspective on life to be able to see the bigger picture and your purpose through the tough times.


Encouraging Hope With Johnny Sirpilla
Lead to Succeed with Naphtali Hoff
It’s never too late to dive into your purpose, even if this means changing your career after three decades. This is what our guest, Johnny Sirprilla, did.
In his early 50s he left the lucrative world of RVs and camping and started focusing on driving meaningful change in the workplace to allow employees to return home empowered.
Johnny, founder of Encourage, LLC., is an entrepreneur, passionate leader, and the author of Life Is Hard But I’ll Be OK: The Power of Hope, Emerging through Pain and Learning to Live with Gratitude.
Listen in to learn more about living your purpose!

Pro Football Hall of Fame
The Quiet Time Podcast
NFL Difference Maker- Bernie Fowler
Johnny Sirpilla joins me on the Quiet Time Podcast. If you are an entrepreneur, business leader, athlete, or indeed anybody just looking for encouragement or a different perspective on life, you will love today's episode. Johnny Sirpilla is actively involved in board leadership in public, private, and volunteer capacities. He serves publicly traded LCI, Pro Football Hall of Fame, Pro Football Hall of Fame Health, TecTraum Medical, Clyra Medical, Aultman Health Foundation, The Metabolic Code and has recently started EnCap33.
How To Reframe Your Thoughts
Elite Expert Insider Podcast
Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Johnny Sirpilla about his new book, Life Is Hard but I'll Be Ok. With refreshing honesty, candor, grace, and ease, Johnny Sirpilla -–a master storyteller-- serves as our guide through a life story that seems too traumatic to be true, yet true it is.
Johnny Sirpilla is an entrepreneur, author, and speaker. He speaks professionally to businesses, communities, and universities on the importance of managing thoughts, internal honest reflection to develop meaningful professional and personal relationships and re-framing each challenge in your life as an opportunity for self-development and growth. Addressing college students, young professionals, and emerging leaders to discover the power they must develop for their personal brand is one of his passions.

Part 1: How to Run Your Business with a Family Mindset
Lippert Academy for Leadership Podcast
In this episode of the Lippert Academy for Leadership Podcast, Amber speaks with Johnny Sirpilla, a legend in the RV industry. He grew up in the industry in his family’s business as a dealer and then as its leader. He shares why he sold his father’s company to Camping World and joined them for their team and family set up.Listen in to learn why the RV business gives the perfect set up to fulfill families’ dreams and hopes. You will also learn the lessons of strength that Johnny and his wife learned after going through very dark family times.


Part 2: How to First Understand Yourself Before Identifying as a Leader
Lippert Academy for Leadership Podcast
In this episode of the Lippert Academy for Leadership Podcast, Amber speaks with Johnny Spirilla, a legend in the RV industry. This is part two of the conversation where he talks about the importance of companies being uncomfortable for them to make an impact in people’s lives and the next generations- being mindful of how they treat team members.Listen in to learn the meaning of personal branding in delivering to the world uniquely and authentically. You will also learn the importance of being a genuine servant leader who has their heart in the right place.
Life's Hard, But It Will Be Okay
Beyond High Street Podcast
Johnny Sirpilla is a fast, new friend. His story from the days in the accountancy program at Miami and becoming a Miami Merger, to working for, running and ultimately selling and IPO’ing a business are fascinating, touching and meaningful. As he says in the conversation, life will be hard but it will be OK is not only a lesson for students but for himself and everyone listening (including me!). He shares the challenges and tragedies in detail but also how to recover and keep a positive outlook on family, community, life. His current business endeavor Encourage is centered around making a difference in the areas of healthy living, leadership and adoption. Words cannot describe the depth of the chat, so simply press play.


Reframing Our Thoughts
The Daily Grind Podcast
The Daily Grind thrives to find thought leaders who make an impact and stand out from other leaders. Johnny Sirpilla does just that. The depth of the conversation is inspiring, meaningful, and filled with concepts to get thrive through the daily grind.
He has endured personal tragedy which created the foundation and beliefs that led him to understand the leadership style he has been called to serve. Johnny is an active public speaker and promoter of reshaping thoughts through difficult times to accept, grow and eventually thrive. His company is a self-funded small private equity firm with four divisions; Encourage Healthy Living, Encourage Leadership, Encourage Investment and Encourage Adoption. A believer in seasons of life, Johnny has chosen to spend his 50’s focused on driving meaningful change in the workplace and at home through Encourage, LLC. He has worked in family business, small business and corporate America. He retired in 2017 as Chief Business Development Offer and past retail President from Camping World after a successful IPO.
Family, Faith, & Business
Creating The Game Podcast
Episode 19 of Creating the Game features John Sirpilla. I had the privilege to grow up around John and always looked up to him as someone living life at the highest level. He is the founder of Encourage LLC, which is a private equity company with a diverse portfolio from health care to interior design to retail and event spaces to spirit brands and fashion wear. He is a member on numerous boards and a professional speaker to businesses, communities, and universities about managing thoughts, leading yourself to productive choices, and framing each challenge in your life as an opportunity for self-development and growth. Most importantly, John is a proud father and husband and grounded in his faith. This episode was awesome for me because I got to share John’s impact on my life during the loss of my youngest brother in 2008. We discuss the importance of spirituality, bringing great people into your life, happiness, and how your thoughts create your reality. Johnny is the definition of what it means to create the game.


Developing Your Personal Brand
Creating the Game Podcast
We jump back in on the podcast with John Sirpilla on episode 21. This episode we discuss personal brand, character, operating at a high level in the business world, and giving to life.
Bio: John Sirpilla is the founder of Encourage LLC, which is a private equity company with a diverse portfolio from health care to interior design to retail and event spaces to spirit brands and fashion wear. He is a member on numerous boards and a professional speaker to businesses, communities, and universities about managing thoughts, leading yourself to productive choices, and framing each challenge in your life as an opportunity for self-development and growth. Most importantly, John is a proud father and husband and grounded in his faith.